Bennett EXP is a strategic consulting firm helping sports and entertainment businesses grow through sales strategy, go-to-market execution, brand development, and commercial real estate advisory.
Andy Bennett is dedicated to driving EXPonential growth at Bennett EXP through a multifaceted expertise covering sales, go-to-market strategy, leadership, and marketing advisory. With a profound understanding of sports and entertainment industries, Andy specializes in crafting tailored growth solutions that elevate brands and initiatives. The role extends to providing strategic commercial real estate advisory services, ensuring comprehensive support for clients navigating complex business landscapes. At Bennett EXP, the goal is to leverage extensive experience to deliver impactful results, fostering innovation and achieving sustainable growth across diverse sectors.
Bennett EXP applies proven sales strategies to drive revenue growth, enhance client acquisition, and build sustainable profitability across sports, entertainment, and commercial ventures.
The firm crafts and executes tailored go-to-market strategies, aligning business objectives with market demand to ensure impactful brand launches and scalable growth trajectories.
Bennett EXP offers strategic leadership and marketing advisory, empowering organizations to strengthen brand positioning, improve engagement, and outperform in competitive markets.
With decades of experience in global sports, Bennett EXP delivers specialized solutions that address the unique dynamics of leagues, teams, and athletic organizations.
The team designs innovative growth strategies for entertainment brands, focusing on revenue expansion, fan engagement, and long-term scalability in a rapidly evolving industry.
Bennett EXP provides expert commercial real estate advisory, guiding clients through transactions, site selection, and portfolio optimization to support business development and expansion.





Sales Team Managed
Collaborated & Partnered Sports & Entertainment business
Sales Personnel Presently Managed
Bennett EXP helped us shift from reactive to strategic. We’re now more confident in our direction—and seeing results to match.
I had the privilege of working closely with Andy Bennett during my tenure as CEO of Challenger Sports & Teamwear, and I can confidently say that Andy is an exceptional leader and a true asset to any organization. With his unwavering dedication, strategic mindset, and remarkable ability to inspire those around him, Andy consistently delivered outstanding results.
Throughout our time working together, I witnessed Andy demonstrate remarkable strengths across multiple facets of leadership. His ability to translate strategic vision into actionable plans set him apart, and he played a pivotal role in driving growth and innovation within our business. Andy’s keen understanding of market dynamics, coupled with his exceptional operational acumen, allowed him to identify new opportunities and implement strategies that significantly enhanced both revenue and profitability. One of Andy’s standout qualities is his skill in building and developing high-performance teams. He leads with authenticity and empowers his colleagues to thrive, fostering an environment of collaboration and accountability. His ability to inspire confidence and align teams around common objectives proved instrumental in overcoming challenges and achieving ambitious targets.
Andy also excels in partnership development, having cultivated strong relationships with key stakeholders, clients, and partners. His talent for nurturing strategic alliances consistently unlocked new business opportunities and strengthened our organization’s industry presence. In my experience spanning three decades in the global sports, leisure, and entertainment industries, I have encountered few leaders with Andy’s combination of vision, tenacity, and integrity. His ability to balance strategic foresight with hands-on leadership makes him an invaluable asset to any organization seeking sustainable growth and operational excellence. I wholeheartedly recommend Andy Bennett and have no doubt he will continue to deliver exceptional value in his future endeavors.
Former CEO Challenger Sports & Teamwear, Kansas City, KS. USA
I have known and worked closely with Andy Bennet for over 25 years and have witnessed him establish a well-earned reputation in the youth sports industry as a thoroughly professional and detail driven leader with a clear understanding of what it takes to launch, manage, grow, scale, and diversify a business.
Andy is an experienced sales manager and alongside a wealth of knowledge and experience, he brings a positive energy to every meeting and truly understands the need to achieve balance and cooperation between sales, operations and marketing.
I consider Andy to be one of my closest friends and allies in the sports industry, and I have benefited greatly from his support.
Former CEO - Challenger Sports Kansas City, KS. USA Senior Vice President - US Sports Camps/Nike, Denver, CO. USA.
As a commercial real estate consultant, I worked with Andy Bennett, CCO, assisting Challenger Sports with their office requirements across the United States. Challenger Sports, the largest youth soccer coaching company in the US, faced unique challenges with its redefining operations, including 13 regional offices and a workforce of over 120 full-time staff. Our work and expertise were crucial in navigating the complexities of their real estate needs, particularly in lease renewals and relocations, including market-by-market research of co-working solutions.
Working closely with Challenger Sports' leadership, Andy and I developed a comprehensive strategy to optimize their real estate portfolio. This strategy focused on assessing their current space utilization, projecting future growth, and identifying cost-effective solutions. By leveraging our extensive market knowledge and negotiation skills, we secured favorable lease terms for renewals, often achieving below-market rates, downsizing and consolidating strategic offices and securing tenant improvement allowances for necessary upgrades. In cases where relocation was more advantageous, we conducted thorough market analyses to identify high-value locations aligned with Challenger Sports' unique cultural goals, operational needs, and budget constraints.
My role working with Andy extended beyond mere transactions; we provided strategic advice on space planning to accommodate their seasonal staffing fluctuations, particularly for their summer programs that required housing for international coaches. Throughout the process, we served as a vital liaison between Challenger Sports c-suite leadership and building owners, ensuring smooth negotiations and timely execution of lease agreements. Our efforts resulted in significant cost savings for Challenger Sports, improved workspace efficiency, and enhanced flexibility to support the company's strategic goals and success in the youth soccer market.
Director - Lee & Associates Commercial Real Estate, Atlanta, GA. USA.
I have had the pleasure of working closely with Andy Bennett during our collaboration with SPIRE Academy and Challenger Sports, and I can confidently say that his leadership and strategic vision have been invaluable. Andy’s expertise in building successful partnerships and scaling operations played a crucial role in helping us develop soccer camps at SPIRE Academy, which have been highly effective in providing world-class training for athletes.
One of Andy's most significant contributions was integrating Challenger Sports’ Study and Play program into SPIRE’s offerings. This integration has allowed us to offer an enhanced and well-rounded experience for our athletes, combining high-level soccer training with academic excellence—something that has been invaluable for both our student-athletes and their families.
Additionally, Andy’s guidance in creating a player pathway from Challenger Sports to SPIRE Academy has been key in supporting serious and dedicated soccer players. Through this collaboration, we’ve been able to provide a seamless transition for top talent to progress from Challenger’s programs to SPIRE, giving them the opportunity to further their development and pursue their soccer goals at the highest level. Andy’s understanding of the sports landscape and his ability to drive collaborative growth has had a lasting impact on SPIRE Academy. His strategic approach to expanding and enhancing our soccer program has positioned SPIRE as a premier destination for youth soccer development, and we are excited to continue working together.
Head Soccer Coach - SPIRE Academy, Geneva, OH. USA.
I was introduced to Andy by a contact in the UK when Fuse Soccer was launched in 2018, and I had the pleasure of meeting him in person at the US Coaches Convention in 2019. From the moment we met, I was incredibly impressed by the time, care, and advice he offered. He provided invaluable guidance as Fuse sought to make an impact in an already saturated US market.
Andy took the time to listen and understood that I was working to create a soccer experience with a distinct point of difference. His expertise in marketing and positioning Fuse within the US market was crucial to the growth and expansion of the brand.
Over the years, Andy has earned both my trust and friendship. The best testimony I can give him is that he has gained my utmost respect.
Owner/Director - Fuse Soccer, Arsenal FC Soccer Camps London, England
Not many people can combine an eye for detail and retain a grasp of the big picture. A strong sense of people focus and at the same time, remain laser .
.focused on the successful outcome. Andy Bennett is someone who combines all of the above and this gives him a competitive edge In the projects he pursues. I can highly recommend Andy as a partner in any venture.
Head Sports Psychologist - Liverpool Football Club & Lancashire Cricket Club, Halifax, England.
Andy Bennett has been an invaluable part of my professional journey for over 25 years. He has served as my supervisor, colleague, and mentor, offering consistent guidance and support. His expertise, honed over years as an executive at one of the largest sports companies in the United States, has been instrumental in my own development, ultimately enabling me to become CEO of a successful soccer brand. I highly recommend connecting with Andy to leverage his incredible wealth of knowledge and experience..
CEO/Owner - Pre-College Developmental Academy Minneapolis, MI. USA.
I’ve had the privilege of working with Andy Bennett since 2006, and his expertise, dedication, and strategic thinking have been invaluable to my martial arts instruction business. Andy is a black belt (second degree Nidan) training at the dojo and has played a crucial role in helping me navigate key business challenges, from negotiating favorable lease agreements in 2015, 2020, and 2024 to providing ongoing administrative consulting support.
His ability to plan and organize regional and national competitions for youth and adults has significantly contributed to the growth and reputation of my business. Additionally, Andy’s marketing insights have helped shape effective strategies to expand our reach and engagement. His keen business acumen and deep understanding of partnerships and collaborations make him an asset to any venture.
As Andy embarks on his part-time consultancy in the Sports and Entertainment industry, I have no doubt that his skills, professionalism, and commitment will bring great value to his clients and partners. I highly recommend him to anyone looking for a knowledgeable and results-driven consultant.
Owner - Jinsendo Martial Arts Atlanta, GA. USA.
I’ve trained martial arts with Andy going on four years now. From day 1 he’s been a wonderful mentor to me on my journey. Andy is an enthusiastic competitor and his passion to help others achieve personal and mental growth through sports and athletics shines through!
Grammy Award winning songwriter and producer and COO of Usher Raymond’s NavFive Entertainment
Founder - Austin Entertainment Enterprises, Atlanta, GA. USA.
I can help companies scale by leveraging my extensive experience in identifying growth opportunities, building robust infrastructures, and creating streamlined operational processes. By assessing the company’s current operations, I can develop a tailored strategy to increase efficiency, reduce operational bottlenecks, and expand into new markets. For example, at Challenger Sports, I helped scale operations from a regional summer camp provider to a national leader by establishing regional offices, expanding service offerings, and building a nationwide network of coaches and partners.
I can assist companies by developing a targeted go-to-market strategy that focuses on both short-term customer acquisition and long-term strategic partnerships. Drawing from my work with SPIRE Academy and Challenger Sports, I focus on building meaningful partnerships with complementary businesses, professional organizations, and governing bodies. Additionally, I emphasize the importance of creating a strong online presence, leveraging social media, and developing programs that speak directly to the target audience’s needs, ultimately increasing customer engagement and acquisition.
Talent management is crucial for driving growth, especially in the sports and entertainment sectors. I approach leadership development by helping companies recruit and retain top talent, providing ongoing training and mentorship, and fostering a culture of accountability and growth. At Challenger Sports, I scaled operations by hiring industry-leading executives and recruiting coaches globally, ensuring the company had the right talent in place to execute its strategic vision. For sports and entertainment companies, I would implement similar strategies to develop strong leaders within the organization, ensuring sustainability and scalability.
Increasing revenue and diversifying income streams are essential for long-term success. I help companies identify new business verticals that align with their core competencies, such as tournaments, international tours, product sales, and membership-based programs. For instance, at Challenger Sports, we launched several revenue-generating initiatives, such as a nationwide tournament series, an overseas travel division, and a proprietary teamwear brand. I would help small and mid-sized companies explore similar opportunities to not only boost their revenue but also create sustainable, high-margin business lines.
I focus on optimizing operations by establishing clear processes and implementing scalable systems. This includes automating repetitive tasks, outsourcing non-core functions, and utilizing data-driven decision-making. For example, I helped Challenger Sports manage the logistics of a nationwide network by establishing international recruitment hubs, training a global coach network, and streamlining staff deployment. For smaller businesses, I would evaluate their current operations and introduce technology solutions that improve efficiency while maintaining the flexibility needed for growth.
International expansion requires a deep understanding of both the local market dynamics and the global sports ecosystem. I can guide companies through the complexities of expanding into new territories by identifying strategic entry points, forming local partnerships, and adjusting products and services to meet regional demands. At SPIRE Academy, I worked with Challenger Sports to introduce international player exchanges and training camps, which enhanced global exposure and recruitment. I would apply a similar approach to help small and mid-sized companies navigate the international market and create a global brand presence.
At Bennett EXP, I help businesses overcome challenges and unlock growth through tailored strategies. Let’s connect to explore how we can elevate your business to the next level.