Testimonials
Bennett EXP helped us shift from reactive to strategic. We’re now more confident in our direction—and seeing results to match.
Bennett EXP is a strategic consulting firm helping sports and entertainment businesses grow through sales strategy, go-to-market execution, brand development, and commercial real estate advisory.
Paul Lawrence
Former CEO Challenger Sports & Teamwear, Kansas City, KS. USA
I had the privilege of working closely with Andy Bennett during my tenure as CEO of Challenger Sports & Teamwear, and I can confidently say that Andy is an exceptional leader and a true asset to any organization. With his unwavering dedication, strategic mindset, and remarkable ability to inspire those around him, Andy consistently delivered outstanding results.
Throughout our time working together, I witnessed Andy demonstrate remarkable strengths across multiple facets of leadership. His ability to translate strategic vision into actionable plans set him apart, and he played a pivotal role in driving growth and innovation within our business. Andy’s keen understanding of market dynamics, coupled with his exceptional operational acumen, allowed him to identify new opportunities and implement strategies that significantly enhanced both revenue and profitability. One of Andy’s standout qualities is his skill in building and developing high-performance teams. He leads with authenticity and empowers his colleagues to thrive, fostering an environment of collaboration and accountability. His ability to inspire confidence and align teams around common objectives proved instrumental in overcoming challenges and achieving ambitious targets.
Andy also excels in partnership development, having cultivated strong relationships with key stakeholders, clients, and partners. His talent for nurturing strategic alliances consistently unlocked new business opportunities and strengthened our organization’s industry presence. In my experience spanning three decades in the global sports, leisure, and entertainment industries, I have encountered few leaders with Andy’s combination of vision, tenacity, and integrity. His ability to balance strategic foresight with hands-on leadership makes him an invaluable asset to any organization seeking sustainable growth and operational excellence.
I wholeheartedly recommend Andy Bennett and have no doubt he will continue to deliver exceptional value in his future endeavors.
Peter Arch
Former CEO - Challenger Sports Kansas City, KS. USA Senior Vice President - US Sports Camps/Nike, Denver, CO. USA.
I have known and worked closely with Andy Bennet for over 25 years and have witnessed him establish a well-earned reputation in the youth sports industry as a thoroughly professional and detail driven leader with a clear understanding of what it takes to launch, manage, grow, scale, and diversify a business.
Andy is an experienced sales manager and alongside a wealth of knowledge and experience, he brings a positive energy to every meeting and truly understands the need to achieve balance and cooperation between sales, operations and marketing.
I consider Andy to be one of my closest friends and allies in the sports industry, and I have benefited greatly from his support.
Richard Smith
Director - Lee & Associates Commercial Real Estate, Atlanta, GA. USA.
As a commercial real estate consultant, I worked with Andy Bennett, CCO, assisting Challenger Sports with their office requirements across the United States. Challenger Sports, the largest youth soccer coaching company in the US, faced unique challenges with its redefining operations, including 13 regional offices and a workforce of over 120 full-time staff. Our work and expertise were crucial in navigating the complexities of their real estate needs, particularly in lease renewals and relocations, including market-by-market research of co-working solutions.
Working closely with Challenger Sports’ leadership, Andy and I developed a comprehensive strategy to optimize their real estate portfolio. This strategy focused on assessing their current space utilization, projecting future growth, and identifying cost-effective solutions. By leveraging our extensive market knowledge and negotiation skills, we secured favorable lease terms for renewals, often achieving below-market rates, downsizing and consolidating strategic offices and securing tenant improvement allowances for necessary upgrades. In cases where relocation was more advantageous, we conducted thorough market analyses to identify high-value locations aligned with Challenger Sports’ unique cultural goals, operational needs, and budget constraints.
My role working with Andy extended beyond mere transactions; we provided strategic advice on space planning to accommodate their seasonal staffing fluctuations, particularly for their summer programs that required housing for international coaches. Throughout the process, we served as a vital liaison between Challenger Sports c-suite leadership and building owners, ensuring smooth negotiations and timely execution of lease agreements. Our efforts resulted in significant cost savings for Challenger Sports, improved workspace efficiency, and enhanced flexibility to support the company’s strategic goals and success in the youth soccer market.
Sean Lane
Head Soccer Coach - SPIRE Academy, Geneva, OH. USA.
I have had the pleasure of working closely with Andy Bennett during our collaboration with SPIRE Academy and Challenger Sports, and I can confidently say that his leadership and strategic vision have been invaluable. Andy’s expertise in building successful partnerships and scaling operations played a crucial role in helping us develop soccer camps at SPIRE Academy, which have been highly effective in providing world-class training for athletes.
One of Andy’s most significant contributions was integrating Challenger Sports’ Study and Play program into SPIRE’s offerings. This integration has allowed us to offer an enhanced and well-rounded experience for our athletes, combining high-level soccer training with academic excellence—something that has been invaluable for both our student-athletes and their families.
Additionally, Andy’s guidance in creating a player pathway from Challenger Sports to SPIRE Academy has been key in supporting serious and dedicated soccer players. Through this collaboration, we’ve been able to provide a seamless transition for top talent to progress from Challenger’s programs to SPIRE, giving them the opportunity to further their development and pursue their soccer goals at the highest level.
Andy’s understanding of the sports landscape and his ability to drive collaborative growth has had a lasting impact on SPIRE Academy. His strategic approach to expanding and enhancing our soccer program has positioned SPIRE as a premier destination for youth soccer development, and we are excited to continue working together.
Matt Hicks
Owner/Director - Fuse Soccer, Arsenal FC Soccer Camps London, England.
I was introduced to Andy by a contact in the UK when Fuse Soccer was launched in 2018, and I had the pleasure of meeting him in person at the US Coaches Convention in 2019. From the moment we met, I was incredibly impressed by the time, care, and advice he offered. He provided invaluable guidance as Fuse sought to make an impact in an already saturated US market.
Andy took the time to listen and understood that I was working to create a soccer experience with a distinct point of difference. His expertise in marketing and positioning Fuse within the US market was crucial to the growth and expansion of the brand.
Over the years, Andy has earned both my trust and friendship. The best testimony I can give him is that he has gained my utmost respect.
Lee Richardson
Head Sports Psychologist - Liverpool Football Club & Lancashire Cricket Club, Halifax, England.
Not many people can combine an eye for detail and retain a grasp of the big picture. A strong sense of people focus and at the same time, remain laser focused on the successful outcome.
Andy Bennett is someone who combines all of the above and this gives him a competitive edge In the projects he pursues. I can highly recommend Andy as a partner in any venture.
Ryan Hodgson
CEO/Owner - Pre-College Developmental Academy Minneapolis, MI. USA.
Andy Bennett has been an invaluable part of my professional journey for over 25 years. He has served as my supervisor, colleague, and mentor, offering consistent guidance and support. His expertise, honed over years as an executive at one of the largest sports companies in the United States, has been instrumental in my own development, ultimately enabling me to become CEO of a successful soccer brand. I highly recommend connecting with Andy to leverage his incredible wealth of knowledge and experience.
Toru Shimoji
Owner - Jinsendo Martial Arts Atlanta, GA. USA.
I’ve had the privilege of working with Andy Bennett since 2006, and his expertise, dedication, and strategic thinking have been invaluable to my martial arts instruction business. Andy is a black belt (second degree Nidan) training at the dojo and has played a crucial role in helping me navigate key business challenges, from negotiating favorable lease agreements in 2015, 2020, and 2024 to providing ongoing administrative consulting support.
His ability to plan and organize regional and national competitions for youth and adults has significantly contributed to the growth and reputation of my business. Additionally, Andy’s marketing insights have helped shape effective strategies to expand our reach and engagement. His keen business acumen and deep understanding of partnerships and collaborations make him an asset to any venture.
As Andy embarks on his part-time consultancy in the Sports and Entertainment industry, I have no doubt that his skills, professionalism, and commitment will bring great value to his clients and partners. I highly recommend him to anyone looking for a knowledgeable and results-driven consultant.
Johntá Austin
Founder - Austin Entertainment Enterprises, Atlanta, GA. USA.
I’ve trained martial arts with Andy going on four years now. From day 1 he’s been a wonderful mentor to me on my journey. Andy is an enthusiastic competitor and his passion to help others achieve personal and mental growth through sports and athletics shines through!
Grammy Award winning songwriter and producer and COO of Usher Raymond’s NavFive Entertainment
At Bennett EXP, I help businesses overcome challenges and unlock growth through tailored strategies. Let’s connect to explore how we can elevate your business to the next level.