BRAND EXPANSION & MARKET
POSITIONING FOR FUSE SOCCER
(in collaboration with Arsenal FC)
Overview
Fuse Soccer was established in 2017 by co-founders with over 50 years of combined experience in the professional English football scene. Their mission is to fuse the gap between sports, education, and epic vacations, offering young players aged 6-16 unique soccer experiences that promote development both on and off the field. In partnership with Arsenal Football Development, Fuse Soccer provides programs led by Arsenal’s coaches, focusing on technical skills, tactical awareness, and a deep understanding of the game. These programs are hosted in various locations, including Orlando, London, Tokyo, and Sapporo, often incorporating exciting elements like Universal Orlando Resort adventures. This innovative approach aims to ignite a lifelong love for soccer while fostering well-rounded personal growth in young athletes.
Fuse Soccer and it’s Owner/Director Matt Hicks was introduced to Andy Bennett through a UK-based contact, Fuse’s leadership sought his expertise in brand positioning, marketing strategy, and business expansion to carve out a niche in the industry.
Strategic Growth & U.S. Market Positioning
- Brand Differentiation: Defined a unique value proposition that set Fuse Soccer apart from traditional programs.
- Targeted Market Strategy: Developed a marketing plan to maximize audience engagement and reach.
- Expansion & Growth Support: Provided strategic advisory on brand development and scaling operations within the U.S.
Key Takeaways & Impact
Through strategic vision, operational excellence, and a deep understanding of the youth sports landscape, Andy Bennett helped drive Challenger Sports to unprecedented heights:
- Established Fuse Soccer as a distinct and recognized brand in the U.S. soccer market
- Drove business growth and expanded market reach through strategic marketing efforts
- Secured key partnerships and expanded operations within a competitive industry
- Built a lasting relationship of trust and collaboration with Fuse leadership
What our clients have to say
Bennett EXP helped us shift from reactive to strategic. We’re now more confident in our direction—and seeing results to match.
Andy is an experienced sales manager and alongside a wealth of knowledge and experience, he brings a positive energy to every meeting and truly understands the need to achieve balance and cooperation between sales, operations and marketing.
I consider Andy to be one of my closest friends and allies in the sports industry, and I have benefited greatly from his support.
Matt Hicks, Owner/Director
Owner/Director - Fuse Soccer, Arsenal FC Soccer Camps London, England
At Bennett EXP, I help businesses overcome challenges and unlock growth through tailored strategies. Let’s connect to explore how we can elevate your business to the next level.