BUSINESS DEVELOPMENT & STRATEGIC SUPPORT FOR JINSENDO MARTIAL ARTS
Overview
Jinsendo Martial Arts, a premier Martial Arts dojo based in Smyrna, GA, has been serving the local community for decades. As the dojo headed up by world renowned Shotokan Karate Instructor Toru Shimoji expanded, it faced challenges in securing sustainable growth, negotiating lease agreements, and organizing high-profile competitions. Andy Bennett, a second-degree black belt (Nidan) and long-time practitioner, leveraged his strategic business expertise to support the dojo’s evolution into a thriving martial arts institution.
Strategic Growth & Business Support
Andy played a critical role in helping Jinsendo Martial Arts navigate key business milestones, including:
- Lease Negotiations & Facility Management: Secured favorable lease agreements in 2015, 2020, and 2024, ensuring financial sustainability and long-term operational success.
- Event Organization: Developed and executed regional and national youth and adult competitions, increasing the dojo’s reputation and revenue streams.
- Marketing & Brand Expansion: Provided strategic marketing insights, enhancing outreach efforts and improving community engagement.
- Digital Engagement: During the pandemic, introduced a strategic shift to online instruction, that allowed global expansion and a brand new revenue stream was introduced. This hybrid teaching method stays in practice today.
- Administrative Consulting: Streamlined business operations, allowing the dojo to focus on training excellence and student success.
Key Takeaways & Impact
Through strategic vision, operational excellence, and a deep understanding of the youth sports landscape, Andy Bennett helped drive Challenger Sports to unprecedented heights:
- Successfully negotiated multiple long-term lease agreements, securing the dojo’s future and reducing overhead
- Organized large-scale martial arts tournaments, increasing participation and revenue
- Enhanced marketing efforts, leading to greater student retention and brand recognition
- Introduced a strategic shift to online instruction and education
- Provided ongoing strategic consulting, ensuring operational efficiency and financial growth
What our clients have to say
Bennett EXP helped us shift from reactive to strategic. We’re now more confident in our direction—and seeing results to match.
I’ve had the privilege of working with Andy Bennett since 2006, and his expertise, dedication, and strategic thinking have been invaluable to my martial arts instruction business. Andy is a black belt (second degree Nidan) training at the dojo and has played a crucial role in helping me navigate key business challenges, from negotiating favorable lease agreements in 2015, 2020, and 2024 to providing ongoing administrative consulting support.
His ability to plan and organize regional and national competitions for youth and adults has significantly contributed to the growth and reputation of my business. Additionally, Andy’s marketing insights have helped shape effective strategies to expand our reach and engagement. His keen business acumen and deep understanding of partnerships and collaborations make him an asset to any venture.
As Andy embarks on his part-time consultancy in the Sports and Entertainment industry, I have no doubt that his skills, professionalism, and commitment will bring great value to his clients and partners. I highly recommend him to anyone looking for a knowledgeable and results-driven consultant.
Richard Smith
Director - Lee & Associates Commercial Real Estate, Atlanta, GA. USA.
Johntá Austin
Founder - Austin Entertainment Enterprises, Atlanta, GA. USA.
At Bennett EXP, I help businesses overcome challenges and unlock growth through tailored strategies. Let’s connect to explore how we can elevate your business to the next level.